Top 5 Beauty Retail Apps Performance in Kenya Q3 2024

In the third quarter of 2024, the beauty retail app landscape in Kenya showcased varied trends in downloads and active user engagement. Here, we delve into the performance metrics of the top five beauty retail applications based on data from Sensor Tower.

MLH APP saw a consistent increase in downloads, beginning at 139 in early July and peaking at 274 by mid-September. The app maintained a steady download rate throughout the quarter, reflecting sustained user interest.

Nykaa - Beauty Shopping App experienced fluctuations in its weekly downloads, starting with 140 and hitting a low of 23 at the end of August. However, a significant recovery was observed in September, with downloads reaching 235. Active users for Nykaa remained relatively stable, with a slight increase from 5.9K to 6.5K over the quarter.

Korean Skincare EU recorded a modest download trajectory, starting at 107 and ending at 144 by September's close. Despite this, the app's active user base fluctuated, peaking at 7.4K in mid-August before settling at 6.3K by the end of the quarter.

StyleKorean maintained a low yet consistent download pattern, with notable spikes in early September reaching 132 downloads. The app's performance remained steady without significant changes in active users.

Lastly, Nice One | نايس ون demonstrated a varied download pattern, starting strong at 133, dipping mid-quarter, and rising again to 189 by the end of September. Active users showed a gradual increase from 382 to 372, indicating a steady user engagement.

For a more in-depth analysis and additional insights, explore the comprehensive data available through Sensor Tower.